The Unexpected Redemption of the Code 11.59
When the collection was introduced in 2019, the Audemars Piguet Code 11.59 was widely ridiculed. The release came out of left field; in recent years especially, Audemars Piguet has .....
How Do Affordable Watches Generate Hype?
How attainable watch brands both big and small have successfully generated hype through limited drops and artificial scarcity
When you hear the term "hype watch," it's .....
The Blancpain X Swatch Scuba Fifty Fathoms Follows the MoonSwatch Formula
But can the latest collaboration compete with the hype of its predecessor?
On September 9th, Swatch's latest co-branded affordable watch hit stores. The Scuba Fifty Fathoms follows .....
Rolex Air King Watches
The Rolex Air King is one of the most magnificent watches ever produced by Rolex. With a rich history that encompasses many years, the Rolex Air King managed to survive .....
What Rolex's Acquisition of Bucherer Might Mean for the Watch Industry
In a move that stunned the watch world, Rolex shrewdly solidified a profitable partnership while setting the stage for further expansion.
A Bucherer store in Lausanne, Switzerland prominently displaying the .....
The Best Affordable Integrated-Bracelet Sports Watches
From the PRX to the Tudor Royal, there's no shortage of attainable '70s-inspired sports watches on the market. Here are some worth considering.
Very few watches have .....
Unique Complications You Might Not Know
A brief look at some of the most obscure complications in watchmaking
Horology is the result of generations of work by watchmakers and clockmakers. In this time, horologists have .....
The Richard Mille RM 030 Japan Limited Edition
Since its founding in 1999, Richard Mille has rapidly ascended to the top of the luxury watch industry. The company's timepieces are among the most sought-after in the .....
Insane Watches Worn By the Rich And Famous
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Up until about a decade ago, collecting luxury watches was a hobby that was predominantly the interest of very wealthy people with penchant for fine watch making. .....
THE GREUBEL FORSEY BALANCIER S CARBON
A rare sports watch in carbon from the renowned watchmaking pair
Since its debut in 2004, Greubel Forsey has been praised for its innovative tourbillon and high horology timepieces. While .....