How Do Affordable Watches Generate Hype?
How attainable watch brands both big and small have successfully generated hype through limited drops and artificial scarcity
When you hear the term "hype watch," it's .....
What Rolex's Acquisition of Bucherer Might Mean for the Watch Industry
In a move that stunned the watch world, Rolex shrewdly solidified a profitable partnership while setting the stage for further expansion.
A Bucherer store in Lausanne, Switzerland prominently displaying the .....
The Blancpain X Swatch Scuba Fifty Fathoms Follows the MoonSwatch Formula
But can the latest collaboration compete with the hype of its predecessor?
On September 9th, Swatch's latest co-branded affordable watch hit stores. The Scuba Fifty Fathoms follows .....
The Unexpected Redemption of the Code 11.59
When the collection was introduced in 2019, the Audemars Piguet Code 11.59 was widely ridiculed. The release came out of left field; in recent years especially, Audemars Piguet has .....
Rolex Daytona Cosmograph
The rich history of the Rolex Daytona Cosmograph started in the year 1963, when Rolex launched a next-generation chronograph called the Cosmograph. It was later branded as Daytona to associate .....
How to Choose the Perfect Luxury Watch Brands to Match Your Style
When it comes to making a statement of luxury and refinement, few accessories can rival the timeless elegance of luxury watch brands. The right luxury watch can not only .....
The 70,000 Dollar Seiko You've Probably Never Heard Of
An extremely rare and pricey space watch from a brand known for affordability.
When you think of Seiko, you're likely to think of a $100 Seiko 5, a $.....
The Biggest Tudor News in 2023
Tudor becomes more competitive than ever with several novelties and an advanced new
manufacture
Tudor is an undeniably popular brand. According to the 2021 and 2022 Morgan Stanley reports on .....
The New Piaget Polo 79
Piaget resurrects an old icon–but is it worth the exorbitant price?
In early February, Piaget revived one of its most iconic designs: the original Piaget Polo from 1979. .....
An Overview of Rolex's New Releases
From exhibition casebacks to RLX titanium to an entirely new collection, Rolex's latest Watches and Wonders releases did not disappoint.
Rolex just made some massive changes at Watches .....