How Do Affordable Watches Generate Hype?
How attainable watch brands both big and small have successfully generated hype through limited drops and artificial scarcity
When you hear the term "hype watch," it's .....
What Rolex's Acquisition of Bucherer Might Mean for the Watch Industry
In a move that stunned the watch world, Rolex shrewdly solidified a profitable partnership while setting the stage for further expansion.
A Bucherer store in Lausanne, Switzerland prominently displaying the .....
Why Rolex Luxury Watches Hold Their Value: Insights into Resale Market
Rolex luxury watches have captivated the hearts and wrists of enthusiasts for decades, boasting a legacy of unmatched craftsmanship, precision, and prestige. Beyond their exquisite design and functionality, these timepieces .....
The New Piaget Polo 79
Piaget resurrects an old icon–but is it worth the exorbitant price?
In early February, Piaget revived one of its most iconic designs: the original Piaget Polo from 1979. .....
The Blancpain X Swatch Scuba Fifty Fathoms Follows the MoonSwatch Formula
But can the latest collaboration compete with the hype of its predecessor?
On September 9th, Swatch's latest co-branded affordable watch hit stores. The Scuba Fifty Fathoms follows .....
Submariner vs. Sea-Dweller: Which Should I Buy?
From a distance, it is easy to mistake a Sea-Dweller for a Submariner and vice versa. Despite their similar appearance, the Submariner and the Sea-Dweller have several important differences that .....
A Guide to Leather Watch Straps
Everything you need to know about leather bands, from alligator to suede
A selection of high-end leather straps from Delugs
The strap is an essential component of a watch. .....
Rolex Daytona Cosmograph
The rich history of the Rolex Daytona Cosmograph started in the year 1963, when Rolex launched a next-generation chronograph called the Cosmograph. It was later branded as Daytona to associate .....
Watches from Movies and TV You Might Have Missed
Movies and television have considerable sway over global culture and fashion. While suits and dresses are too conspicuous to miss, small accessories like watches can easily fly under the radar. .....
Unique Complications You Might Not Know
A brief look at some of the most obscure complications in watchmaking
Horology is the result of generations of work by watchmakers and clockmakers. In this time, horologists have .....