Submariner vs. Sea-Dweller: Which Should I Buy?
From a distance, it is easy to mistake a Sea-Dweller for a Submariner and vice versa. Despite their similar appearance, the Submariner and the Sea-Dweller have several important differences that .....
How Do Affordable Watches Generate Hype?
How attainable watch brands both big and small have successfully generated hype through limited drops and artificial scarcity
When you hear the term "hype watch," it's .....
A Guide to Leather Watch Straps
Everything you need to know about leather bands, from alligator to suede
A selection of high-end leather straps from Delugs
The strap is an essential component of a watch. .....
A Stainless-Steel Chronograph from a High Horology Brand for Half the Price of a Daytona
The compelling case for the Breguet Type XX/XXI/XXII collection
Breguet is known for some of the most traditional dress watches on the market–the brand's .....
Insane Watches Worn By the Rich And Famous
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Up until about a decade ago, collecting luxury watches was a hobby that was predominantly the interest of very wealthy people with penchant for fine watch making. .....
A Brief Introduction to Microbrands
Behind the explosion of small watch brands and an overview of 14 of the best microbrands out there
In a world full of rampant consumerism, social media hype, and misleading .....
The 70,000 Dollar Seiko You've Probably Never Heard Of
An extremely rare and pricey space watch from a brand known for affordability.
When you think of Seiko, you're likely to think of a $100 Seiko 5, a $.....
The F.P. Journe Octa Divine
A complicated dress watch from one of the greatest independent watchmakers
In the 20 or so years of his eponymous brand's operation, François-Paul Journe has cemented .....
MONTRES BREGUET: REINVENTING THE SOUL OF HOROLOGY
MONTRES BREGUET: REINVENTING THE SOUL OF HOROLOGY
The art of measuring time has never been as accurate or elegant with more than two centuries of evolution and innovation. At .....
What Rolex's Acquisition of Bucherer Might Mean for the Watch Industry
In a move that stunned the watch world, Rolex shrewdly solidified a profitable partnership while setting the stage for further expansion.
A Bucherer store in Lausanne, Switzerland prominently displaying the .....