Rolex is easily the most famous luxury watch brand in the world. Despite its fame, the company’s early history is little known. In 1905, Hans Wilsdorf and Alfred Davis established a watch business called Wilsdorf and Davis in London, England. The company imported Swiss movements and cased them in England to be sold by jewelers. Three years later, the name was changed to the easily pronounced “Rolex.” In 1919, Wilsdorf moved Rolex to Switzerland. Watches at this time were susceptible to damage from dust and moisture. To address this issue, Rolex pioneered the use of a hermetically sealed case dubbed “Oyster” for its water resistance. The company marketed this feature by placing its watches in aquariums and advertising the channel swim of Mercedes Gleitz, who wore a new waterproof Rolex. The Oyster became the Oyster Perpetual when Rolex patented a self-winding mechanism in 1931. Rolex is credited as producing the first chronometer wristwatch with an automatically changing date display and as one of the first watchmakers to produce a dive watch. This dive watch, the Submariner, was famously worn by James Bond in the earliest films. Rolex is an independent manufacturer which makes almost every component in-house. It is owned by the Hans Wilsdorf Foundation, a charitable trust established in 1944. Rolex is the largest watch brand by market share, producing upwards of one million watches every year. The company is synonymous with prestige, quality, and durability.
When going through the Rolex Luxury Watch line, we first must acknowledge the 'Rolex DateJust'. It is easily the most famous modern Rolex line; is classic, but modern, and simply comes with the time and the date. Which is all most of us really need. The 'Rolex Datejust' comes in sizes 26mm to ('Datejust II') 41mm, and in many different variations, from 2-tone, to diamond dialed. The 'Rolex DateJust' is a very good choice for those seeking a watch that will go with everything, and will last forever. As this watch comes in men's and women's sizes, it's also an ideal choice for those looking to buy a 'his & hers' set.
Also check out the 'Rolex DateJust Turn-O-Graph', which is a little less simple-looking as it features a red second hand. This contrasts very well against the black or white dial, and makes the dial stand out a little more. As the 'Rolex Datejust' comes in smaller (26mm) sizes, it is ideal for women, and the 'Rolex Ladies DateJust' , and 'Rolex Lady DateJust Pearlmaster' (features the thicker 'Pearlmaster' wristband ) are both extremely popular with woman of all ages, and from all backgrounds.
The (currently very trendy) 'Rolex Air-King' is a very clean and classic men's watch, and although easily the least expensive Rolex model, the 'Air King' is a favorite among young Hollywood. Even Hollywood's 'it girls' have made wearing the classic and cool men's 'Air King' a 'must' for those women bold enough to sport it. In the 'real' world the 'Air King' is a mid-sized, very versatile Rolex Watch, popular among men of all ages, the 'Air King' goes with most everything, is very wearable to formal functions, as well as being considered appropriate for the casually cool.
More dressy is the 'Rolex Cellini', a stylish hand wound Rolex watch, that is formal enough to wear out to any event. The 'Rolex Cellini' is classic, often-leather strapped, with no date display. Different variations of the 'Rolex Cellini' include: The platinum cased 'Rolex Cellini Cellinium' - with small second hand at 6 o'clock, and on black strap, and the 'Rolex Cellini Cestello'. The 'Rolex Cellini Cestello' is subtle but stunning with its retro-looking (think 'AMC's Mad Men') square-ish case surrounding a round dial, this dressy Rolex is for those looking for something 'a little bit different'.
If stunning, but simple is key, then look no further than the 'Rolex Cellini Classic'. The 'Cellini Classic is the most stripped down, traditional 'Cellini' model; it is stylish, classic and a very handsome Rolex timepiece. For those seeking the less-traditional, the 'Rolex Cellini Danaos' - features a rounded square case and bold design, and is suited to men who prefer a slightly contemporary look.
The 'Rolex Cellini Cestello' isn't the only retro-inspired Rolex watch.
The rare and handsome 'Rolex Oyster Perpetual Milgauss men's watch'(Rolex model: 116400) is a retro-inspired, classic collectible, that's been added to trend-spotting 'must-have' lists all over. A favorite with those nostalgic for classic Americana of the 1950's and 1960's, the 'Rolex Milgauss' (Rolex model: 116400 GV) is unique in that it has a green crystal, over a black dial with orange hour markers, and an orange lightning bolt second hand. Featuring a 40mm Stainless Steel Case & Oyster Bracelet, the Rolex Oyster Perpetual Milgauss Mens watch model: 116400-V' is the most desired of all the 'Rolex Milgaus' watches. The 'Rolex Miguass' is also avail with white and black dial, behind a classic non-colored clear crystal.
For men who prefer a 'chunkier', but also refined, timepiece, the racetrack-inspired 'Rolex Cosmograph Daytona', is definitely the one to check out. It is masculine without being rugged and elegant without looking pretentious. Also great for all occasions is the classic 'Rolex Day Date Watch'. Nicknamed 'The President' after a special 'President Bracelet' was placed on the first model (presented to President Eisenhower), the 'Rolex Day-Date' is known to all Americ
* https://www.essential-watches.com/ sells only 100% Authentic Rolex watches, but is not and does not claim to be an Authorized Dealer of ANY brand advertised on our website including Rolex. Because we are not an Authorized Dealer for Rolex, we can not advertise their watches as "brand new". For all intents and purposes, the watches we sell are USED, but are in immaculate - perfect - never sold condition. We specialize in discounting only the highest-grade 100% Authentic Swiss and German timepieces. We trust these timepieces to be of such high caliber that we warranty all "unworn condition" watches for a period of 2 years unless it is sold as a used watch, and in that case, you will receive a 1 year warranty. You CAN NOT expect and WILL NOT receive the factory Rolex warranty on any watch we advertise. We are the sole warrantor of ALL Brands sold on our website.
We encourage you to call us if you have any questions. +1-310-601-7264.