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Brief Brand History for
In 1955, Gaston Ries and Rene Bannwart founded Montres Corum Sàrl in La Chaux-de-Fonds, Switzerland. From the beginning, Corum set out to produce bold and creative watches. In 1964, the watchmaker made the highly successful Coin Watch, which used a 20 dollar coin on its dial and an ultra-thin movement. The company was sold to Severin Wunderman in the year 2000. In 2013, Corum sold to the Citychamp Watch & Jewelry Group. Corum continues to distinguish itself from other watchmakers due to its unique and often eccentric approach to watchmaking.
Product Line Overview
Introduced in 2000, the Bubble Collection takes inspiration from a 1960s dive watch that featured a large domed crystal for maximized pressure resistance. Watches within the collection are oversized, with cases ranging from 44 to an impressive 52 millimeters in diameter. The large domed sapphire crystals for which the collection is named create a magnifying glass effect. The Bubble's dials act as canvases for unique artworks and designs.
The Corum Admiral's Cup Collection includes numerous complications in case diameters ranging from 40 to 50 millimeters. First introduced in 1983, these watches are connected with major sailing competitions. The collection is defined by a unique twelve-sided case and the use of twelve, nautical pennants as hour markers. The Admiral's Cup has evolved into the contemporary Admiral Collection. Retaining the same unique case and markers, the Admiral is available in 38, 43, and 45 millimeter case diameters.
The Golden Bridge Collection boasts singularly-executed, prestigious complications. Introduced in 1980, the concept for the collection is a linear gear train on a bridge floating in space. This fascinating mechanism is housed within a tonneau case shape with a crown idiosyncratically placed at six o'clock. The automatic variation of the Golden Bridge was released in 2011. The Lab Collection is also highly complex and produced in limited numbers. Like the Golden Bridge, the collection's calibers are housed within tonneau or barrel-shaped cases.
The Heritage Collection hosts several sub-collections, including ROMVLVS. The ROMVLVS sub-collection includes dual time, large date, chronograph, perpetual calendar, and tourbillon complications. Designed in 1966, these watches are some of the first to have hour indications engraved on the bezel and feature a double-curved case. The Heritage Collection also includes the Coin sub-collection, for which the brand became known in the 1960s. The Classical sub-collection includes the Billionaire Tourbillon. This intricate watch boasts spectacular diamond and sapphire setting as well as a fantastically skeletonized tourbillon movement.
The Corum Artisans Collection is the embodiment of high art. The collection is characterized by enameled dials, painted miniatures, creatively set gems, and fascinating engraving techniques. The Artisans Collection includes the Corum Artisans Coin 20S and the Corum Artisans Classical Billionaire Tourbillon.
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