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Brief Brand History for
In 1738, Pierre Jaquet Droz began clockmaking in NeuchÃ¢tel, Switzerland. He soon developed captivating movements with automata and music. In 1758, Pierre traveled to Madrid and presented his clocks to the Royal Court, which was immediately fascinated by the complexity of his creations. The capital generated by this visit funded Droz's increasingly more impressive automata. His three masterpieces, The Writer, The Draughtsman, and The Musician were brought to royal courts across Europe. The company garnered a great deal of success in China, where it sold watches and automata to the Imperial Court. By 1784, the Droz family was established in La Chaux-de-Fonds, Geneva, and London. Jaquet Droz was the first clockmaking manufacture in the City of Geneva, where he developed high complications. The company's loss of sales in London and China, the deaths of Pierre and his son, the French Revolution, and the Napoleonic Wars sent the business into financial decline. In the mid to late twentieth century, the Jaquet Droz name was revived and used by a number of manufacturers. After the second failure of the brand, the name was once again revived in 1993. In 2001, the Swatch Group acquired Jaquet Droz. The company retains the signature characteristics it established in the eighteenth century. Jaquet Droz is still known for fine miniature painting, enameling, engraving, and ever-captivating automata.